FICCI FRAMES 2024 inaugurated in Mumbai; to bring together key M&E industry figures, influencers and policy makers for communication and exchange.

The 24th edition of FICCI Frames began in Mumbai today. The inaugural session was attended by the Minister for Skills Development and Entrepreneurship, Government of Maharashtra, Shri Mangal Prabhat Lodha and Secretary, Ministry of Information and Broadcasting, Shri Sanjay Jaju, along with Actor Ms. Rani Mukherjee, FICCI Vice President Shri Anant Goenka, FICCI Chair of Media & Entertainment (M&E) Committee Shri Kevin Vaz and FICCI Chair for AVGC  Shri  Ashish Kulkarni amongst the dignitaries.

Welcoming all participants of the conference on behalf of the Government of Maharashtra, Shri Mangal Mangal Prabhat Lodha said, skilling and re-skilling will gain utmost importance in the coming days for a youthful nation like India and urged for industry support in the skill sector. Realization of Honourable PM’s dream of a ‘Viksit Bharat’ depends on collective contribution of everyone, he added.

Delivering the special address on the occasion, the Secretary, Ministry of I & B, Shri Sanjay Jaju stated that GoI has recognized the pivotal role M&E segment plays in shaping our society, influencing our perspectives, and reflecting our collective efforts. This industry is renowned for its creativity, innovation, cultural richness, and it serves as a beacon for not only our nation, but also for the world. This sector resonates deeply with the diverse tapestry of the Indian life and it transcends boundary and fosters unity amongst diversity for a country as diverse as ours, I & B Secretary further stated.

I&B Secretary Shri Sanjay Jaju further said, M&E is a unique segment having growth and employment intensity embedded in it, and at the same time it is a sunrise sector from the point of view of disruptions happening in the sector. This sector plays an important role as a multiplier for our economy, he added.