Tic Tac's Playful “Vibe Hai” Campaign Spreads Good Vibes:

Tic Tac's Playful “Vibe Hai” Campaign Spreads Good Vibes:

With Bollywood Actor Ranveer Singh’s Charisma!

~ A Refreshing Musical, demonstrating the Fun & Exciting #TicTacLife ~

Mumbai, 15th February 2024: Say goodbye to all those boring & mundane days as Ferrero India, a part of the Ferrero Group, has just unleashed a fun explosion of vibrant and infectious energy, with its latest campaign for Tic Tac! Brace yourselves for #VibeHai, the electrifying campaign that ignites your youthful spirit and makes you dance your heart out.

Picture this: Actor Ranveer Singh, Bollywood's fireball of liveliness, bursts into your screen with an explosion of energy and enthusiasm. Here, he is seen vibing to the raw and exhilarating rhythm of Yashraj Mukhate's irresistible beats.

His moves? Each step is a kaleidoscope of cool vibes, that perfectly mirrors the fun spirit of Tic Tac, that spreads cheer & good vibes, overcoming the daily hassles & challenges, while inspiring a positive outlook towards Life! This isn't just a campaign, it's a movement. Tic Tac’s campaign inspires you, to evoke hope & positivity in your lives.

Yashraj Mukhate's infectious jingle, "Vibe Hai… Tic Tac Wali Life Hai," mesmerises you into pure, unadulterated fun. The original soundtrack transforms into a catchy & foot-tapping tune, perfectly matching the throbbing energy of Ranveer's dance moves. The music video creates a riveting experience that goes beyond the ordinary, encouraging everyone to indulge in Tic Tac's Playful Spirit. The brand will also be going vernacular with this song to appeal to the local lingo with support from Yashraj Mukhate, who is composing regional renditions for the first time.

Mr. Zoher Kapuswala, Marketing Head (Pills & Gums) at Ferrero India, states: "Being a Youth-oriented Brand, Tic Tac touches the passion points of the vibrant youth of India. It invites the Youth to spread the Cheer, & to playfully express themselves, without holding back. Ranveer's infectious energy and Yashraj's refreshing composition makes for a fun cocktail designed to ignite a supernova of good vibes."

Remember, it's not just about the mint, it's about unlocking the epic adventure that is your life. Tic Tac will add a pop of flavour and a whole lotta fun to the ride.

Get ready to #VibeHai – the revolution starts now!

#VibeHai is a digital campaign that will be leveraged across social & digital platforms.

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